Country Crock

Agency: The Foundry at Dotdash Meredith

Client: Country Crock

Project: Country Crock teamed up with the Foundry to increase awareness of their Original Spread product and demonstrate how it can be used in a variety of recipes.

To do this, we created a custom destination that was rooted in Allrecipes and featured actress Angela Kinsey. The digital destination included 10 original recipes developed exclusively for the program and 7 videos with cooking tips from Angela. I art directed the custom photography that is featured in each article page.

View the custom destination here.

Art directed the above photoshoot that consisted of 8 recipes for the purpose of use on our custom destination site and social.