Capital One: The Upgrade List

Agency: The Foundry at Dotdash Meredith

Client: Capital One

Project: Capital One turned to the Foundry for help driving awareness and credibility of Capital One Dining, Capital One Travel, and the Venture X card as well as other limited promotions.

A custom digital destination rooted in Travel + Leisure included an interactive travel concierge tool that provided dozens of destination recommendations based on the type of experience a consumer wanted, like beach, culinary, or cultural. The team also produced 10 videos that were shot on location at Travel + Leisure-recommended destinations and featured local talent (like award-winning chefs and travel experts) sharing their favorite places to stay, dine, and explore as well as 10 curated itineraries in article form and five native Pinterest pins.

View the custom destination here.